Brand Director

POLSPOTTEN is impressively well-known in the luxury home goods market for a relatively small brand. In order to stand out against the competition and expand their sales to new regions and retailers, the company needs the right strategy, relationships and content to take their brand to the next level. The Brand Director will develop a unique brand identity for POLSPOTTEN, enhancing their reputation as a key player in the luxury goods market. They will oversee the company's digital and traditional marketing and branding efforts, bringing both the creative vision and necessary structure required to boost the brand's visibility and accelerate their international expansion. Understanding the impact of a personalized customer journey on a brand's success, they will analyze both B2B and D2C sales channels to identify challenges and opportunities to improve the customer experience in both markets. Both creative and business savvy, the Brand Director strategically initiates ideas to translate brand DNA into omnichannel brand activations and communications and ensures that all branding elements including messaging, content and visual identity are consistent across all channels and markets. They have a strong understanding of high-end brands and their customers and are well informed about luxury brands, innovations, and developments in the market and apply this knowledge to the campaigns they create. Responsible for all branding on a creative and conceptual level, the Brand Director will establish brand KPI's and strategically steer campaigns, actively monitoring their effectiveness to achieve results. They will manage the company's commercial calendar, setting priorities accordingly to optimize the brand name and reputation, and translating them into project plans, budgets, and briefs for the production team. The Brand Director will report to the CEO and manage the marketing team which consists of a campaign manager, marketing coordinator and graphic designer. Working closely with the Studio and Marketing teams, as well as external creative and production teams, they will ensure that all branding is consistent and on trend. They are a strong communicator and project manager who can easily manage multiple tasks, stakeholders, and deadlines simultaneously.

POLSPOTTEN encourages employees to follow their creative instinct, remain curious and think out-of-the-box. The Brand Director will join a team of 30 enthusiastic and ambitious individuals in Amsterdam where the company recently opened a new office and brand store. It is an exciting opportunity for a creative and structured individual with experience establishing a strong brand in a very competitive market.