Tomorrow’s leaders in retail will be the ones that successfully implement customer centric strategies. Precima develops innovative methods to crunch vast amounts of consumer data for retailers and manufacturers of FMCG products. Using advanced shopper analytics, they help clients uncover new insights in shopper and consumer behavior, and turn these insights into effective strategies in terms of pricing, assortment optimization, promotions, target marketing, supplier collaboration and personalization. The aim is to create a significant increase in sales, boost profits and improve long-term loyalty.
Advanced tech start-up
Precima is a young game-changer within the global corporate Alliance Data. The mothership is listed on the New York Stock Exchange and market leader when it comes to advanced shopper analytics to boost sales, profits and long-term consumer loyalty. Other companies under Alliance Data include BrandLoyalty and IceMobile. Precima develops innovative ways to uncover shopper insights for Food Retail and FMCG clients in North America. Two years ago, they successfully entered the European market in partnership with Jumbo, the second largest supermarket in the Netherlands. The next step is to engage with more innovation-driven retailers as they expand throughout Europe.
Precima’s aproach to customer centricity
Using sophisticated retailer analytics to understand what really drives customer behavior – that’s what Precima is all about. This knowledge will change the game of retail forever. The Consultant Merchandising will play a pivotal role in this transformation.
Precima is at the forefront of advanced shopper analytics and using data-driven insights to increase sales, boost profits and build long-term consumer loyalty. They help retailers discover who their most important shoppers are and what they want. And they translate those insights into better business decisions on pricing, promotions and assortment. At the European Headquarters in Den Bosch, you’ll find the energy and drive of a start-up. Backed by the LoyaltyOne network, they are able to expand at breakneck speed. This growth makes it urgent to attract more talent to the team. Pepijn van der Laan, who recently joined Precima as General Manager after 10 years at OC&C Strategy Consultants, explains the chosen direction:
“There are many opportunities in food retail, but we’re planning to expand to other segments where our approach can make a difference as well, such as financial services, fashion, hard goods, petrol, and travel.”
For more information about the way Precima works, visit the employer page about Precima.
Vacancy: Consultant Merchandising
An opportunity for a Consultant Merchandising has emerged in the team of Associate Director Client Services Rob Tillemans (previously GfK and Unilever). The Consultant Merchandising will report to the Manager Pricing, and will have a leading role in shaping the implementation of pricing and promotion solutions.
Working with analytical master minds
The Consultant Merchandising is the linking pin between the advanced analytical counterparts at Jumbo and Precima’s Business Intelligence and Tools Development teams. Using his/her experience with consulting and retail, this expert will quickly grasp the business needs of the client, capture the methodology requirements, define analytical data requirements and align with internal teams and creating the overall roadmaps to implement new or improved technology. The purpose of it all? Turning big data into better actionable insights, and enabling profitable marketing, pricing and promotion decisions.
Although the bulk of the analysis will be done in-house by the client, the Consultant Merchandising also likes to deep-dive into the materials, interpret, document and present analytical results and customer-centric recommendations to relevant stakeholders at the client’s side.
An excellent consulting exit opportunity for a strategy consultant striving to have a lasting impact.