International Social Media Manager
About Basic-Fit
Digital is the new trend in fitness and Basic-Fit is leading the pack. In France people even refer to Basic-Fit as ‘the Spotify of fitness’. There are top-notch equipment and flexible membership models, the company offers virtual coaching, workout advice, and support through an app and digital group classes. That makes Basic-Fit an innovative fitness partner for in the gym and at home.
Since 2010 Basic-Fit has seen tremendous growth. The company opened a lot of new gyms and managed to grow its member base in existing locations. But for BasicFit it all just feels like a warm-up. Their mission is to have a membership pass on every kitchen table in Europe. That’s why Basic-Fit, in the next few years, plans to open at least 300 new locations all through Europe.
Requirements*
- Higher Professional Education or higher in commerce or marketing
- 3+ years’ professional experience in the field of social media
- Experience with organic social media marketing
- International experience
Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.
INTERNATIONAL SOCIAL MEDIA MANAGER
The International Social Media Manager is responsible for the strategy behind all of Basic Fit’s social media channels, such as Facebook, Instagram, Snapchat and YouTube. He/she then translates the strategy into concrete concepts and leads the way in the development of these concepts.
This enables the International Social Media Manager to have a direct impact on social media for more than 600 clubs in different countries, and for a company with more than 920,000 likes on Facebook. He/she reports directly to the International Content Lead and works closely together with the local Community Managers.
STRATEGY DEVELOPMENT
The International Social Media Manager determines the social media strategy to strengthen the Basic-Fit brand and current campaigns. The International Social Media Manager frequently involves the Community Managers from the various countries in this process. He/she ensures that everyone is fully engaged and that they work together towards something beautiful.
For each country, the International Social Media Manager formulates objectives and helps in coming up with a way of how to achieve them within the boundaries of the overarching strategy. He/she takes into account the differences between the countries. For example, Facebook Messenger is a very important channel in France, while WhatsApp is more important in the Netherlands. The International Social Media Manager also monitors the latest developments and responds quickly to new emerging channels.
INTERNATIONAL COORDINATION
In the past, the Community Managers in the various countries took care of their social media communication themselves. It is up to the International Social Media Manager to ensure that the countries contribute enthusiastically to the development and implementation of the international strategy. He/she ensures that there is more cohesion between countries, while at the same time leaving space to respond creatively to the individual character of the local market.
More information?
Curious if this role is right for you? View the full job profile for more details about the responsibilities, the team, and what we're looking for in a candidate.
This position has been filled
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