Digital Marketing Manager
Danone
Danone was set up in 1919 by Doctor Isaac Carasso. Danone (named after Isaac’s son Daniel Carasso) was the first company in the world to sell yoghurt commercially – before it was primarily being used as medication. Initially Danone was only sold in Pharmacy. It was mainly used to cure children of intestinal infections. Over time Danone has not lost its focus on the healing powers of nutrition. Their mission is to ‘bring health to as many people as possible through nutrition’. Danone focuses on four business pillars: diary, waters, early life nutrition and advanced medical nutrition.
Danone was set up in 1919 by Doctor Isaac Carasso. Danone (named after Isaac's son Daniel Carasso) was the first company in the world to sell yoghurt commercially - before it was primarily being used as medication. Initially Danone was only sold in Pharmacy. It was mainly used to cure children of intestinal infections. Over time Danone has not lost its focus on the healing powers of nutrition. Their mission is to 'bring health to as many people as possible through nutrition'. Danone focuses on four business pillars: diary, waters, early life nutrition and advanced medical nutrition.
Requirements*
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At Nutricia everyone is convinced by the need of the online-channel.
The Digital Marketing Manager's job is to come up with an all-encompassing online strategy for Nutricia Benelux. The candidate starts at the already identified priorities, but doesn't stop there. The Digital Marketing Manager will have to define a digital strategic roadmap for the next three years and beyond. They animate the implementation of this strategy thanks to the change management within the company. This person is involved in fostering the digitial spirit among the other business categories and strengthening the digital part of Danone's upcoming strategies and initiatives.
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