Shedd vacancies

War on wardrobe waste

The Shedd-story starts in the summer of 2015 at Dubizzle, the leading classifieds website in the Middle East and North Africa. Tariq Zabian (GM Emerging Markets) and Alex Hutley (Marketing Director) were both based in Dubai, the capital of #neverworn. They noticed that the fashion industry in the region was booming. According to a survey, 43 percent of women in the region owned at least five items that never made it out of the wardrobe, with the tags still intact. Although many new local and international brands were reveling in success, Zabian and Hutley also noticed there was nothing major going on in the second-hand sector. So they came up with the idea for a mobile-only fashion marketplace and quickly put together a business plan. Shedd was incubated within Dubizzle and soon became an autonomous spin-off, with Zabian and Hutley as co-founders, backed by investor Naspers. The app is currently available in UAE and Bulgaria, and will soon expand to five further markets.