We spend one-third of our lives in bed. How sinful is it to do so under mediocre bedding? But high-quality bedding - usually made of Egyptian cotton - comes with a hefty price tag. "That has to change," thought founder Jorien Huigen. The entrepreneur found the answer in a similar, affordable type of cotton to the Egyptian variety. Determined to introduce consumers to high-quality bedding, JOARZ was launched in mid-2017.
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